Full-Service Business Advisement and Marketing
In 2018, Scout was hired by High Precision Devices (now FormFactor) and its subsidiary CaliberMRI (CMRI) to build CMRI’s novice sales pipeline, manage sales from quote to shipping, branding and marketing, and aid in QA/QC, inventory management, and grant writing. Scout directly oversaw and directed CMRI’s sales growth. Scout’s skillset greatly expanded at CMRI and marked an era where Scout grew into a professional marketer, brander, and salesman. Scout is beginning to grow her business marketing portfolio after focusing on political marketing since 2016.
Vision manifesting & product marketing advisement
Through a series of conversations and exercises, Sapien Vision partners with clients to manifest their vision for their business. We then interpret our understanding of the client's vision and craft vision-oriented, visually-appealing product marketing that resonates with the business owner and their audience.
Business and product platform branding
- Vision manifesting and keyword extraction exercise
- Mood board, including color pallet, font book, and image board
- Branding for every medium, including websites, business cards, social media, displays, and flyers
Website creation, maintenance & IT setup
- Custom mobile-friendly, visually appealing WordPress websites
- Seamless screen size fitting for any size and medium
- SEO (search engine optimization) optimized
- Top-of-the-line contact form and mail subscription integration
- Website domain purchasing and DNS setup
- Website WordPress hosting purchasing and set up
- Business email hosting purchasing and setup, including linking a business domain to email address
- Business mass email configuration, including linking mass email account to WordPress website back end
- WordPress website security
- HubSpot CRM integration
SEO advisement, strategy, & optimization
- Perform a competitor keyword analysis and keyword research
- Complete front-end and back-end website SEO optimization
- Ensure your website follows SEO accessibility guidelines
- Optimize web page hierarchy so search engines can easily read and index your website
- Produce monthly analytics reports and perform strategy reassessment as needed
- Headline and meta-description optimization
- Content optimization, including blog and video optimization
Electronic, printed material design & printing
Design physical and electronic business materials, including flyers, business cards, banners, videos, and swag
Sapien Vision partners with local printers to print business materials.
Profile & product photography
Sapien Vision partners with local photographers to offer photography for business owners at a reasonable rate
Social media design & management
Design and publish consistent, on-brand social media posts on Facebook, Instagram, and LinkedIn
Ad design & marketing
Craft and precisely decimate email marketing, physical and electronic advertisement design and placements, and press releases
Book layout & publishing
- Mood boards, including color pallets, header and paragraph fonts, and page layouts
- Cover design
- Text and illustration layout, including e-book design
- Binding and page type style advisement
- Printing and publishing advisement and production
Conference exhibit marketing
- Pop-up banners
- Printed materials, including business cards, name tags, flyers, and swag
- Physical product displays
- Multi-media presentations
- Exhibit concept development, including creative and unique ideas for audience attraction and retention
Custom illustration
Sapien Vision works with an illustrator who can produce a variety of custom illustrations for any business application.
Sales pipeline advisement & strategy
- HubSpot CRM advisement and organization
- Advise on sales strategies from lead to close
Scout created this graphic at CaliberMRI for the website and conference banners to symbolize the transition from gray-scale MR imaging to quantitative MR imaging.